Have you ever received a report that tells you everything and keeps you wondering what is really important for you? Everybody is information overloaded. Nobody likes to read everything to figure out what is important. Targeted information delivery is more important but also easier than ever.
Rather than sending the same information, report, newsletter to everybody why don't you allow for some customization?
Newspapers are a good example: there are many of them. You choose the one that suits your interest. Whether you are a Conservative or Socialist, Economist or Business Leader, Politician or CFO - you will find your right mix of sources: newsletters, magazines or websites for your preferred publishing frequency: continuous, daily, weekly, monthly or even less frequent.
Newspapers structure their offering to help you find what is important for you:
The news messages themselves are structured into sections: title, summary, and body to aid quick scanning.
Writing good messages is challenging as precision and brevity need to be balanced. Antoine de Saint-Exupéry once said: "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."*
This concept is pretty much standard in the publishing industry: Target, Categorize, Prioritize, Structure & Perfect
How could you apply that to your own information publishing strategy? Assume you are publishing a status report covering all your projects in support of your project portfolio management activities (your target):
You can use modern content delivery technologies to implement this pretty easily. Publishing, subscription, and delivery can all be automated. Give it a try!
* Barbara Minto describes a professional approach for writing based on her time at McKinsey in her book The Pyramid Principle. She defines a perfect text to be MECE - Mutually Exclusive, Collectively Exhaustive.